On September 29, 2025, at the “Next-Generation Leadership: Transformation with AI” webinar organized by TÜRKONFED, USB Certification Founder & CEO Nesrin SERİN participated as a speaker in the “Success Stories” session.

In this inspiring session, Nesrin Serin shared how we use technology not just as a tool but as a strategic lever, the contributions of our AI-powered system to business processes, and the advanced solutions we have implemented, particularly in the field of certification.

The main message of the talk was clear: To embrace the future, digitalization alone is not enough; technology must be integrated into the core of business.

Thanks to our AI-supported processes:

We manage certification procedures faster, more consistently, and reliably,

We enhance the efficiency of our partners by designing a structure that centers on user experience,

We promote a data-driven decision-making culture.

At the heart of this transformation lies not only technology but also visionary leadership and a human-centered approach.

As USB Certification, we thank all stakeholders who shared this excitement with us at the event and emphasize that we will continue to design the future together.