The city of Ludhiana is set to become a hub for sustainable winterwear as textile firms begin integrating milkweed fibre into their production. Developed by the Northern India Textile Research Association (NITRA), milkweed fibre—known locally as Akk or Buddhi Mai—offers twice the thermal insulation of wool while being significantly lighter.

After 20 years of research, NITRA has confirmed the commercial viability of this plant-based fibre, which is now being piloted in states like Punjab, Rajasthan, and Haryana. Unlike cotton or wool, milkweed requires minimal water, resists pests naturally, and can be harvested for up to ten years without replanting, making it highly sustainable.

Leading manufacturers such as Ganga Acrowools and Vardhaman have already signed agreements with NITRA to incorporate milkweed blends into products. Ganga Acrowools has begun producing garments using a 20% milkweed and 80% wool blend—resulting in lighter, warmer and more environmentally friendly items.

The Indian Ministry of Agriculture is backing the initiative by adapting cotton-processing machinery for milkweed use and supporting farmers with cultivation tools. Prototype jackets and quilts have been developed and received positive feedback in early trials.

Industry experts believe that milkweed fibre can provide an affordable and eco-conscious alternative to traditional insulation materials. The move also aligns with global trends favoring renewable and sustainable textile innovations. Ludhiana’s leadership in this field could position India at the forefront of next-generation textile production.