Pushing for Change: Better Cotton Initiative Partners with Make the Label Count

Better Cotton Initiative has joined the Make the Label Count coalition, reflecting its commitment to advancing sustainability and combating greenwashing in the fashion and textile industry.

What is Make the Label Count?

Make the Label Count is a coalition of over 55 organizations advocating for transparency in sustainability claims. It seeks to revise the European Commission’s Product Environmental Footprint (PEF) methodology to better reflect the environmental impact of fibres like cotton.

Why Did Better Cotton Initiative Join?

Better Cotton Initiative’s involvement aligns with its mission to promote genuine sustainability. The current PEF methodology overlooks key issues like microplastic release and the non-renewable nature of synthetic fibres. Through this partnership, Better Cotton Initiative aims to:

• Promote Natural Fibres: Highlight cotton’s environmental and socio-economic benefits.

• Influence Policy: Advocate for accurate and fair sustainability assessments.

• Combat Greenwashing: Support credible and transparent sustainability claims.

Looking Ahead

This partnership is a step toward a sustainable future. By working with Make the Label Count, Better Cotton Initiative aims to foster fair and credible environmental assessments, driving positive change across the industry.